Analyze & Evaluate
Positioning against Competitors
A solid PPC foundation can only be attained with a deep understanding of your business and competitive set. If you have past performance data, we will scrutinize it for insights to guide our initial approach. Depending on your past history, this phase may last up to two weeks.
After we have analyzed your business and competition ad setup, we create the initial set of campaigns across the desired
Implement & Gather
Increase reach & Profitability
Our initial campaign will be designed to increase the efficiency of current campaigns, and more importantly, explore new areas of profitable growth in a conservative manner. The goal here is to generate actionable data with minimal investment.
Optimize & Refine Cycle
As a clear picture of what works begins to emerge, we will scale strategies that show promise, and refine those that underperform. Ongoing optimization is the most critical AdWords activity and begins almost immediately following implementation of a new campaign.